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Zanzibar Tourism Insights: Unveiling the January 2023 Data



In the wake of the global pandemic, the Zanzibar tourism sector has been a subject of curiosity for many. While eagerly awaiting updates for 2024, let's delve into the data for January 2023 to understand how the island has fared.


According to the latest report from the Office of the Chief Government Statistician (OCGS), Zanzibar experienced a notable surge in international visitors, recording 68,813 arrivals in January 2023. This represents a remarkable 62.1% increase from the 42,443 visitors registered in January 2022 and a slight uptick of 3.1% from the preceding month, December 2022, which saw 66,720 visitors.


European tourists continued to play a pivotal role, constituting a substantial 81.9% of all visitors in January 2023. Italy took the lead in contributing to this dominance, accounting for 15% of total visitors, closely followed by the French at 12.6%. Interestingly, New Zealanders comprised less than one percent, reflecting the least representation among the tourist demographics.


A noteworthy trend was observed in emerging markets, including Poland, India, Russia, Israel, China, and Ukraine, collectively witnessing a substantial 23.2% increase compared to the previous month.


Gender distribution among visitors showcased an interesting dynamic, with 32,835 visitors (47.7%) being male and 35,978 (52.3%) female. This indicates a respective increase of 4.9% and 1.6% compared to December 2022.

Another intriguing statistic revealed that around one in every five visitors (21.2%) chose to stay in Zanzibar for six days in January 2023. The overall average intended length of stay for visitors during this period was eight nights.

For those seeking a more in-depth exploration of the data, the OCGS report can be accessed here.


As Zanzibar continues to attract a diverse array of global visitors, these insights into the tourism landscape provide valuable perspectives for both the local community and those interested in the island's thriving travel industry.


In conclusion, as Zanzibar's tourism sector experiences a notable surge, the data from January 2023 reveals promising trends, with increased international visitors, diverse demographic representations, and a growing interest from emerging markets. These insights not only offer valuable perspectives for the local community but also contribute to our understanding of the island's thriving travel industry as we eagerly await further updates in 2024.






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